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Is Your Website Mobile First Index Ready?

You are probably aware that Google has already started working on mobile first index. If this is a new term to you, note that the new index will give priority to the mobile version of websites for ranking signals after which your desktop version will follow in the event that you don’t have a mobile version. This comes as no surprise considering that a big percentage of users on Google have ditched desktop in favor of mobile devices when searching online. This goes to say that your roofing website needs to incorporate this new algorithm if it is to remain relevant. Bear in mind that despite lots of your customers not inclining towards searches on mobile devices, the mobile first index cannot be overlooked since it is part of appropriate SEO practices. Outlined below are pointers to help you know of changes that your website needs.

It is no secret that a website that loads in the shortest time possible is the delight of every user. Making sure that your webpage is in a position to offer this is advantageous when it comes to mobile ranking and good thing is that there are ways that can help achieve this. Images ought to be optimized so as to become smaller in light of the fact that large images are known to slow down the loading. In the event that your source code contains characters that are in some way unnecessary, the best thing to do would be to do away with them in a fashion that does not interfere with functionality. Another thing that you can take advantage of is browser caching in light of the fact that it does store your website’s resourceful files that play a major role in quickening the experience. Reduction of redirects also helps in achieving the same because they’re known to cause reloading of the website and by so doing making the process slower.

Blocking of elements such as JavaScript on mobile devices in the past was helpful since they used to cause drag. But this is no longer the case since smartphones that we have nowadays are more than capable of handling. There are even some that are superior to computers meaning there is no need to block the likes of JavaScript. Considering that processing and categorizing of images is something that Googlebots are able to do, it would actually be advantageous if the images were to be included.

The importance of lead generation cannot be overemphasized but pop-ups unfortunately stand in the way. Pop-ups will chase users away due to frustration and your ranking will take a dip thanks to the high bouncing rate. It would thus be good to ensure that you do away with pop-ups for your mobile site.

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